Monday, August 17, 2009

The Meaning Behind Our Logo...

As catchy as our name might sound (well, at least we think it is ;-), there's actually some meaning behind it.

PINK has come to represent womanhood, and by extension, breast health and awareness world-wide. It conjures up images of femininity, demureness, and for some, it represents beauty.

But for those dealing with breast cancer every day - pink - isn't always pretty. So we've scratched it up a bit, roughened it around the edges so that it reflects the battles that women, families and communities face when dealing with the 'pink' disease.

Our late sister, daughter, mother, and friend Kimberlly, or as we called her, Kimmy, frequently saw butterflies in the last stages of her life. They were welcoming to her, comforting. We thought we'd share that imagery, and the imagery of the metamorphosing butterfly, with the world. The butterfly is different shades of brown, like the women for and with whom we fight. And, as a little added touch of Kimmy, the core of the butterfly is blue - her favorite color.

Enjoy...!
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